Client: Habitat
Agency: Neon Ink
Role: Product Design & development
Year: 2018
Design & development of editorial hub and B2B site for furniture & homewares retailer
Having recently relaunched their main e-commerce site, Habitat approached me to overhaul the design and development of their existing blog to be more engaging for their customers, connect them better with social media, have better product promotion and to be more in-line with their new brand guidelines.
Working with Habitat’s in-house Design & Marketing teams, I undertook the UX, UI design and full development of the site on Wordpress.
Impact
The blog re-launch resulted in a significant increase in traffic, time spent on site and a decrease in bounce rates. Being a more effective marketing tool for the product site, content is being published at a faster rate with lots of new guest authors.
andy@neonink.co
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Andy Marciniak