Client: Habitat
Agency: Neon Ink
Role: Product Design & development
Year: 2018
Design & development of editorial hub and B2B site for furniture & homewares retailer
Having recently relaunched their main e-commerce site, Habitat approached me to overhaul the design and development of their existing blog to be more engaging for their customers, connect them better with social media, have better product promotion and to be more in-line with their new brand guidelines.
Working with Habitat’s in-house Design & Marketing teams, I undertook the UX, UI design and full development of the site on Wordpress.
Impact
The blog re-launch resulted in a significant increase in traffic, time spent on site and a decrease in bounce rates. Being a more effective marketing tool for the product site, content is being published at a faster rate with lots of new guest authors.
Selected works
SpotifyUnderstanding the day-to-day experience of Spotify listeners
Aston MartinRedefining ultra-luxury in digital for a British icon
ViiV HealthcareLeveraging design systems to support the fight against HIV
AnotherSliceBuilding the ultimate platform for podcast creators and fans
ABBIntroducing a more tailored & intelligent customer experience
Casa La SiestaReinvigorating a luxury hotel with a contemporary digital rebrand
StirredCulinary travel gets a fresh digital rebrand
Arriva BusTransforming the digital experience for bus travellers
Transport for LondonUnifying physical & digital to assist London travellers
andy@neonink.co
© 2024
Andy Marciniak